Social Listening – Divergent Insights

GET EMPOWERED WITH SOCIAL DATA FOR MARKETING INSIGHTS

Social listening helps you know the perception of your customers about your brand so that you can work accordingly to customize your offerings to them the way they want.

SOCIAL DATA & INSIGHTS

Take full advantage of the largest and most diverse focus group of the world i.e. Social Media. Utilize deep insights obtained through Social Media to drive your brand forward. Our Social Listening Solutions help you access deep insights that drive your brand forward. No need to get worried for dealing with several issues for harnessing the power of Social Listening.

Social listening – It's more than just a form of social monitoring

SOCIAL LISTENING

WHY SOCIAL LISTENING IS CRUCIAL?

Social Listening reveals the honest opinions, feelings and thoughts of people. Cultural insights, Industry insights and Consumer insights within social conversations should affect each and every aspect of an organization. Utilize social data for designing excellent marketing campaigns, refining content strategies, creating better products, gaining competitive advantage and improving overall customer experience.

ANALYZING YOUR BRAND

It’s important and quite fruitful to track conversations around the brand. It helps for monitoring health, analyzing the performance of a campaign and gaining visibility into consumer requirements and the factors that drive sentiments.

GAINING COMPETITIVE INSIGHTS

You need to identify opportunities to use competitor comparison, sentiment research, and voice analysis to differentiate your products, services and brand.

GAINING INDUSTRY INTELLIGENCE

Take advantage of cross-channel conversational analysis for recognizing and understanding emerging trends, knowing influencers and conducting market research that assists in making well-informed strategic decisions.

GAINING DEEPER INSIGHTS TO ACTION

Access industry, competitive and brand intelligence through social listening right alongside Sprout’s world-class publishing, engagement, analytics and advocacy tools. Uncover deep insights in large data sets with advanced filtering, which includes location, age, gender, sentiment, post-type and powerful post-text search.

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CUSTOMER INTELLIGENCE

Customer Intelligence is about producing Insights into smart and useful customers, with help of data gathered through multiple sources.

MARKET INTELLIGENCE

Market Intelligence is collecting and processing data of company’s external environment to make well informed decisions with the belief.

PRODUCT INTELLIGENCE

Product Intelligence is deep insights and analytics on a product as against their competitors, created after a successful product testing.

EMOTIONAL INTELLIGENCE

Emotional Intelligence is the most powerful aspect while launching your new product that needs to be supported with specialized skills