Business Situation:

• Understanding group of services offered under one brand – associations to gather brand perception and value in consumer’s mind.

Finding Facts:

• Attributes and strong associations with the parent brand.
• Identifying various services offered by the bank and a perceived hierarchy in consumers mind.
• Identifying key brand values and associations.
• Diagnosing brand imagery.

Solutions Suggested:

• Helping the client identify current ‘brand archetype’ and to unearth reasons for the same.
• Enable the client to envisage other archetypes which can be developed to make the brand grow out stronger in customer association for brand resonance and brand salience.

Outcome:

• Improvement in marketing activities for the parent brand and group branding.