BUSINESS SITUATION
Currently, Indonesian children’s entertainment is dominated by content from abroad due to the increasingly massive use of media, especially the internet in Indonesia
FINDING FACTS
- Indonesia has many iconic cultural heroes icon whose lives can be brought up in various forms, ranging from animated content to derivative products.
- An investor who is concerned about this issue needs input regarding this opportunity, so in-depth and ongoing research is needed.
SOLUTIONS SUGGESTED
Focus Group Discussion among Kids and Mom who are active viewers of various Kids Programs (aired on TV Station and YouTube/others platform)
OUTCOME
- The acceptance of the idea of reappointing a legendary figure is considered quite potential, although it cannot be as fast as expected.
- The use of characters representing Betawi cultural icons in children’s animation is full of competition, so other media need to be considered, if necessary, derivative products.
