Objectives
Ideation and conceptualization of new concepts, products, market strategies etc. To develop innovative solutions to existing issues or challenges.
Outcome
Identify practical solutions to problems. Actionable ideas that can be further developed, to ensure it’s in line with cross functional goals.
Industries Applied
Automotive
Consumer Goods
Media & Entertainment
Travel & Hospitality
Financial Services
Retail
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Methodologies
Usage and Attitude
To garner deep insights into consumer behaviour, perceptions and attitudes. This helps to understand
Segmentation & Profiling
The goal is to know the target audiences thouroughly . To understand their specific needs and
UX Research
Develop and improve the design and functionality of products and services. Identifying pain points
Consumer Journey Mapping
A powerful tool to unravel how a customer engages with the brand. Delights experienced
Product Design & Conjoint Testing
To gather diverse perspectives and insights on product concepts. Understand which product
Pricing Research
Data-driven insights to maximize Revenue & Profitability, accurate Positioning basis the competitors pricing
Brand Health Tracking
Evaluate Brand Awareness, Brand Loyalty, Brand Perception across different attributes
Demand Estimation
To predict how consumers react to changes in the ecosystem, as changing prices, income
New Product Development
Generate ideas and insights to Identify potential New Product as per the market needs and trends
Fragnance & Flavour Testing
To tailor products as per consumer preferences. To aid new product development. To evaluate
Concept & Product Testing
Derive market and product fitment. Feedback from users to gauge issues earlier on in the product cycle