Understanding Customer Satisfaction with the Brand - Divergent Insights

Understanding Customer Satisfaction with the Brand

Business Situation

  1. Client wished to conduct a customer satisfaction study across 14 cities (tier 1 & 2) in India to identify their customer needs from on-boarding to making claims.
  2. Evaluate service level experience from client and take their feedback.

Finding Facts

  1. Customer experience of purchase of policy.
  2. Customer journey from on-boarding till claims.
  3. Total hand holding process by the company executives.
  4. Information finding process for customers.

Solution Suggested

  1. Offer suggestions based on sample segments.
  2. Offer 360-degree overview to client about customer journey and satisfaction points.
  3. Explaining the un-satisfied areas in customer journey with the brand.

Outcome

  1. Improvements in customer handling processes.
  2. Feedback on customer unmet needs.
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