Understanding Customer Satisfaction with the Brand
Business Situation
Client wished to conduct a customer satisfaction study across 14 cities (tier 1 & 2) in India to identify their customer needs from on-boarding to making claims.
Evaluate service level experience from client and take their feedback.
Finding Facts
Customer experience of purchase of policy.
Customer journey from on-boarding till claims.
Total hand holding process by the company executives.
Information finding process for customers.
Solution Suggested
Offer suggestions based on sample segments.
Offer 360-degree overview to client about customer journey and satisfaction points.
Explaining the un-satisfied areas in customer journey with the brand.