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Customer journey map is a graphic (or series of maps) that depicts the steps customers go through while dealing with a firm, from purchasing things online to calling customer care to vent frustration on social media.
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Electric Vehicle is a new buzz word globally. It is widely noticed that preference of people is shifting at a much faster pace towards Electric Vehicles across the globe.
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Psychographic segmentation segregates prospective consumers on the basis of their personalities & lifestyles.
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The importance of city-specific characteristics in building a business strategy customized to a particular market segment.
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When we speak about a qualitative research study, it's easy to think there is one kind.
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Learn more about the most common types of market research that will help your business.
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