[vc_row][vc_column][vc_column_text css=”.vc_custom_1567167533563{margin-bottom: 20px !important;}”]If we talk about Indian retail market, it’s largely unorganized. It’s a well-known fact that organized retail constitutes to hardly 10 % of India’s retail business. Almost all the key industries including Pharma, FMCG, Building aterial, Sanitaryware etc. are mostly unorganized and need distributors to enter their products as per the structure and operation of market. It’s evident that being a manufacturer, you need a strong network of distributors to be in business. These industries witness high competition intensity and hence it becomes imperative for manufacturers or brands to ensure contentment of their distributor network.[/vc_column_text][vc_column_text css=”.vc_custom_1567076116825{margin-bottom: 20px !important;}”]In this article, we will discuss the main factors that influence distributor satisfaction:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1547016631065{padding-top: 5px !important;}”][cms_heading text=”Return on Investment:” tag=”h4″ divider=”show” divider_position=”after-title” margin_bottom=”30″ margin_top=”-7″][vc_column_text]Return on Investment is the main objective and motivating factor for any distributor to work with a brand. Return on investment is not something that can be achieved overnight; it has to be nurtured by a company over time. The market support is usually in terms of:[/vc_column_text][vc_column_text css=”.vc_custom_1567075843774{margin-bottom: 40px !important;}”]
- Support towards managing the key accounts, increasing sales, better conversion against competition
- Enhancing infrastructure like point of sale material, display shelves, cold storage facility
- Legal assistance
- Assistance by brand in growing distributor’s business to unexplored regions