Customer Profiling Study for Portfolio Management Services - Divergent Insights

Customer Profiling Study for Portfolio Management Services

Business Situation

  1. Client had been in the market for over some years, their on-boarded clients were not connecting with the company and overall seemed unsatisfied in tracking their portfolio’s growth.

Finding Facts

  1. Identify reasons for such dormant reaction from their high net worth clients.
  2. Unearth ways to communicate with their clients.
  3. Develop / improve processes of client handling.
  4. Engage in ways to improve revenue and address all client needs.

Solution Suggested

  1. Helped improve the on-boarding process for clients.
  2. Identified communication channels based on type of content and its importance.
  3. Enable in strategizing better client engagement activities.

Outcome

  1. Include risk evaluation questions to classify customers based on their risk – return appetite.
  2. Guidelines to develop a new customer communication process.
  3. Reduce and remove the barriers faced by customers.
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