Business Situation:

• Global bank that wanted to plan a communication strategy to be released in ASIAN & Middle East market.

Finding Facts:

• Identifying associations with the Brand across markets.
• Understanding brand’s image in the mind of the customer.

Solutions Suggested:

• Understanding of brand imagery and its perception through bank customers and competition.
• Unearthing brand value – core, augment, peripheral association & detractors.
• Overall perception about the services offered.
• Understanding the experience of associating with the brand.

Outcome:

• Suggesting 3 board themes for brand communication.
• Identifying strongest themes which associate with the brand.