- Important to make client website as the ‘quickest’ way to purchase mutual funds & insurance.
- Mapping customer experience based on website usage experience.
- Understand both in qualitative and quantitative manner inputs for changes required in website.
- Evaluate the experience of using 5 websites on parameters.
- Speed Convenience, Product Information, Purchase journey (number of steps involved), Navigation, Ease of browsing.
- Customer online purchase experience and ways to improve.
- Identify strong reasons to consider purchasing based on website evaluation only.
- Helped in developing a better user interface for client website over competitors.
