Fragrance & Flavour Testing

Objectives

To tailor products as per consumer preferences. To aid new product development. To evaluate holistically the sensorial attributes of products.

Outcome

Improved quality standards of products and therefore more satisfied customers. More accurate product launches in terms of customer preference.

Industries Applied

Automotive

Consumer Goods

Travel & Hospitality

Retail

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Methodologies

Brand Health Tracking

Evaluate Brand Awareness, Brand Loyalty, Brand Perception across different attributes

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Concept & Product Testing

Derive market and product fitment. Feedback from users to gauge issues earlier on in the product cycle

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Consumer Journey Mapping

A powerful tool to unravel how a customer engages with the brand. Delights experienced

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Consulting & Creative Workshop

Ideation and conceptualization of new concepts, products, market strategies etc

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Demand Estimation

To predict how consumers react to changes in the ecosystem, as changing prices, income

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New Product Development

Generate ideas and insights to Identify potential New Product as per the market needs and trends

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Pricing Research

Data-driven insights to maximize Revenue & Profitability, accurate Positioning basis the competitors pricing

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Product Design & Conjoint Testing

To gather diverse perspectives and insights on product concepts. Understand which product

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Segmentation & Profiling

The goal is to know the target audiences thouroughly . To understand their specific needs and

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Usage and Attitude

To garner deep insights into consumer behaviour, perceptions and attitudes. This helps to understand

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UX Research

Develop and improve the design and functionality of products and services. Identifying pain points

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