Price Sensitivity and Value Analysis

Determine the optimal pricing strategy and understand consumers’ perceptions of value. This is essential for new product positioning, maintaining competitive pricing in the go to market strategy. Divergent Insights helps businesses craft strategies that not only set the right price but also communicate and deliver the right value, ensuring our clients meet customer needs while achieving financial objectives.

We effectively guide OEMs with pricing decisions to maximize profitability while meeting market demand.

Methods We Adopt

Cojoint Analysis | Gabor-Granger Technique | Pricing Experiments | Willingness-to-Pay Studies

FAQs on Price Sensitivity and Value Analysis

We have been in the market for long, why do I need to do Pricing Analysis now?

Concept testing ensures that automotive companies develop vehicles and features that are not only innovative but also meet the expectations and needs of their customers.

What is the most important thing to keep in mind while doing Pricing Studies?

A structured approach and setting clear goals are important for an effective Value or Pricing Research. The determination of the choice of methodology and idenifying the target audience yields accurate results.