To garner deeper insights about consumer behaviour, perceptions and attitude towards the category. These studies help to identify with users’ needs and expectations, their usage, frequency, and about their preferences in a holistic manner.
Can help discover new market segments by studying usage pattern and attitudes. Pre-empt market trends. Refine marketing strategies to resonate better with the target group. And facilitate new product development.
Industries Applied
Automotive
Consumer Goods
Media & Entertainment
Travel & Hospitality
Financial Services
Retail
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