Methodologies

Brand Health Tracking

Evaluate Brand Awareness, Brand Loyalty, Brand Perception across different attributes...

Concept & Product Testing

Derive market and product fitment. Feedback from users to gauge issues earlier on in the...

Consulting & Creative Workshop

Ideation and conceptualization of new concepts, products, market strategies etc...

Consumer Journey Mapping

A powerful tool to unravel how a customer engages with the brand. Delights experienced...

Demand Estimation

To predict how consumers react to changes in the ecosystem, as changing prices...

Fragrance & Flavour Testing

To tailor products as per consumer preferences. To aid new product development...

New Product Development

Generate ideas and insights to Identify potential New Product as per the market needs...

Pricing Research

Identify Optimal Price Points, understand Price Elasticity of a product...

Product Design & Conjoint Testing

To gather diverse perspectives and insights on product concepts. Understand which product...

Segmentation & Profiling

The goal is to know the target audiences thouroughly . To understand their specific...

Usage & Attitude

To garner deep insights into consumer behaviour, perceptions and attitudes...

UX Research

Develop and improve the design and functionality of products and services. Identifying pain...

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