Product Development and Innovation Research

Consumers are bombarded with choices in today’s dynamic, ultra-competitive markets influencing their purchase journey. Product development, pricing & market acceptance research specifically in the automotive sector focus on creating and refining vehicles, role played by new technologies, that not only meets but exceed market expectations. This research study is integral to the lifecycle of a vehicle, from the initial concept to the final product launch, and it drives the continuous evolution of automotive offerings.

Divergent Insights support’s global automotive OEMs with development of product concepts, consumer need assessment, prototype tests, price evaluation, safety and regulatory compliance. This in-depth study helps our clients identify the best market segments to target and determine their pricing strategy, craft marketing messages that would highlight their vehicle’s unique selling propositions. By streamlining these development process, our research efforts help OEM’s bring new products to market faster, giving a competitive advantage.

Methods We Adopt

Concept Testing | Prototype Testing | User Experience Research

FAQs on Product Development and Innovation Research

Why do OEMs like to invest in Concept Testing?

Concept testing ensures that automotive companies develop vehicles and features that are not only innovative but also meet the expectations and needs of their customers.

What is Prototype Testing?

Prototype Testing is a cost-effective way of validating design decisions at an early developmental stage. It also boosts innovation since teams can experiment with multiple ideas without committing significant resources.