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A Transformative Start to 2025
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Welcome to the Q1 2025 edition of Divergent Insights Quarterly Newsletter! As a valued partner, your trust and collaboration drive our success, and we are excited to share the strides we’ve made in the first quarter of the year. Divergent Insights remains committed to redefining excellence in global market research through innovation, quality, and strategic industry engagements. In this edition, we bring you highlights from major industry events, advancements in our quality control mechanisms, and our vision for the coming months. Join us as we look back on a dynamic quarter and chart the course for the future.
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Key Highlights from Q1 2025
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Transformative Insights from Offline Studies
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At Divergent Insights, we’re constantly working with our clients on studies that provide actionable intelligence to businesses worldwide. Here are two standout projects we undertook in Q1 2025:
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Smartphone User Testing Study in Indonesia
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This study was conducted for a leading manufacturer to gather crucial insights to guide the product design of smartphone series. By understanding the needs and preferences of customers, as well as analysing the decisions behind their mobile design choices, the study provided invaluable feedback. Additionally, mock-up designs were evaluated based on the input from specific user groups, offering a data-driven basis for refining product offerings.
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Opportunities and Challenges in the Luxury Automotive Market
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The luxury automotive market is experiencing dynamic changes, influenced by cutting-edge technology, sustainability trends, and an affluent demographic landscape. Our recent research across the Middle East, South Korea, and Japan uncovered vital market trends and innovative opportunities for growth while addressing the inherent challenges. These findings are set to guide strategic decision-making for stakeholders in this transformative space.
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Enhancing Mystery Shopping with Meta Glasses
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At Divergent Insights, we are redefining mystery shopping by integrating Meta Glasses into our research methodology. This cutting-edge technology allows for discreet, real-time recording of customer interactions, service quality, and store environments. By capturing unfiltered, first-hand insights without disrupting the natural setting, we ensure more accurate and impactful evaluations.
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AI-Powered Quality Controls for Online Sampling
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This quarter, we enhanced our online sampling data quality processes by integrating
SENTRY solutions
alongside our in-house QA tools. Key features include AI-powered fraud detection, multi-layer respondent verification through device and IP tracking, open-end response validation using NLP, and response length and duplicate checks. These advancements ensure we deliver accurate, reliable, and high-quality research outcomes, reinforcing our commitment to excellence for our global clients.
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Building connections on Global Frontiers
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At Divergent Insights, we firmly believe in staying ahead of market trends and actively contributing to industry conversations. This quarter, we participated in prestigious global events that underscored our expertise and commitment to shaping the future of market research.
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Bharat Mobility Auto Expo 2025 – New Delhi, India
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India’s premier automotive expo provided the perfect platform for Divergent Insights to showcase our expertise in consumer behavior, emerging mobility solutions, and electric vehicle adoption trends. We engaged with leading automotive manufacturers, suppliers, and industry pioneers, offering data-driven perspectives on the future of mobility. To know more about this event.
Read More...
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Succeet 2025 – Wiesbaden, Germany
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As a key player in the market research industry, we were proud to attend Succeet 2025, an event that brought together leading minds in research, analytics, and consulting. Our participation strengthened our presence in the European market, allowing us to engage in insightful discussions on innovative methodologies, AI-driven analytics, and the evolving landscape of global research.
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car&bike Awards 2025 – New Delhi, India
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For the third consecutive year, Divergent Insights had the honor of serving as the official audit partner for the prestigious car&bike Awards. Our role in ensuring a data-backed, transparent evaluation process reinforced our credibility and commitment to accuracy in the automotive industry. The event celebrated innovation, performance, and excellence, and we were proud to contribute to this recognition of industry leaders. To know more about our collaboration with car&bike Awards 2025.
Read More...
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SampleCon 2025 – California, USA
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As a leading forum for sample quality and representation in online market research, SampleCon 2025 provided us with invaluable opportunities to collaborate with global partners and discuss advancements in sampling methodologies. We engaged in thought-provoking sessions on AI-driven sampling, respondent engagement strategies, and the future of data collection in a digital-first world.
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Celebrating Diversity and Inclusivity
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This Q1, as we joined the global celebration of International Women’s Day, we proudly reflect on our gender diversity at Divergent Insights. With 40% of our team comprising talented women and 60% men, we are committed to fostering an inclusive workplace where everyone thrives. Our diverse perspectives drive innovation and fuel our success, making us stronger together.
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As we navigate the dynamic world of market research, we look forward to achieving new milestones together.
Our progress is made possible through your trust and partnership, and we look forward to achieving new milestones together in the coming quarters.
Don’t miss Divergent Insights' exclusive international webinar this Q2, where we’ll explore cutting-edge automotive tech trends and unveil how consumer preferences are shaping the industry. Stay tuned for more details and be ready to join us.
Here’s to another quarter of success and innovation!
Warm regards,
Divergent Insights Team
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