Brand Health Tracking

Objectives

Evaluate & track brand awareness, brand loyalty, brand perception across different attributes, monitor brand value & competitive benchmarking

Outcome

Early detection of trends and issues, optimized resource allocation, improved brand positioning, enhanced brand equity etc.

Industries Applied

Automotive

Consumer Goods

Media & Entertainment

Travel & Hospitality

Financial Services

Retail

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Methodologies

Concept & Product Testing

Derive market and product fitment. Feedback from users to gauge issues earlier on in the product cycle

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Consulting & Creative Workshop

Ideation and conceptualization of new concepts, products, market strategies etc

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Consumer Journey Mapping

A powerful tool to unravel how a customer engages with the brand. Delights experienced

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Demand Estimation

To predict how consumers react to changes in the ecosystem, as changing prices, income

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Fragnance & Flavour Testing

To tailor products as per consumer preferences. To aid new product development. To evaluate

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New Product Development

Generate ideas and insights to Identify potential New Product as per the market needs and trends

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Pricing Research

Data-driven insights to maximize Revenue & Profitability, accurate Positioning basis the competitors pricing

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Product Design & Conjoint Testing

To gather diverse perspectives and insights on product concepts. Understand which product

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Segmentation & Profiling

The goal is to know the target audiences thouroughly . To understand their specific needs and

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Usage and Attitude

To garner deep insights into consumer behaviour, perceptions and attitudes. This helps to understand

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UX Research

Develop and improve the design and functionality of products and services. Identifying pain points

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