This study was conducted:
- To gather reliable insights to guide the product design direction for both the POVA and GT series.;
- To understand customers’ needs and preferences of mobile design as well as the reason behind their choice;
- To evaluate mockup design based on input provided by the specific user groups..
The competitive situation in terms of mobile phone design has made several of the big players in China’s mobile phone technology design innovative designs according to target buyers (age, character). This research was conducted to gain insightful feedback and valid information for guiding the product design direction for both POVA and GT series.
Offline Focus Group Disussion with review of various mockup/design samples among Indonesia people who lives in Jakarta and Medan, represents two capital cities in Indonesia.
Smartphones play an important role in respondents’ lives. It is not just as tools for communication but also as companions for supporting daily activities and as entertainment tool in various condition.Critical aspects to consider for ideal design include : shape, color, camera, and texture. Shape means square on the back side, the edge are rounded, black glass, luxurious, fingerprint free, more minimalist appearance, thicker body for better grip and pocket friendly form.
Color means glossy, black, plain or combination of dual tone pastel or dark color (like midnight glow in the dark color), flat design; Camera: clearer, gray color, high quality lens is important, camera placed on the side of the screen can be changed into small or large, camera quality, IOS anti shake, cinematic video, boba camera (expected by some respondents)
Research result shows there are 4 models preferred which focuses on design: simple, elegant, unique, fashionable, black color, wide screen
Based on the research results, we suggested our Clients with the following considerations :
- Distinctive & Functional Design: The design should be: unique, simple, elegant, fashionable, black color, wide screen, gradient lighting on the back, thick/thin, suitable for men and women, frame design: the corners of the screen are curved, the design is suitable for playing interesting custom screen games;
- Innovative Notification & Interaction Features : Back notification should be unique, people will be intrigued when they see it: thoughtfully designed power and gaming button seamlessly integrated with LED highlighted Camera elements.
- Premium Build Quality & Enhanced User Experience: Durable scratch resistent materials ensuring longevity. Dual speakers with physical button controls for an immersive audio experience. A seamlessly integrated center-positioned camera with flash for improved photography. Support for versatile magnetic wireless accessories, offering convenience and efficiency in charging and usability.
Top 4 Preferred Prototype Designs:
- Futuristic and elegant design with a side-positioned USB port, making it both sleek and innovative—a key unique selling point.
- Minimalist yet stylish design featuring only essential features, ensuring simplicity, ease of use, and a comfortable grip while maintaining a cool and innovative appeal.
- Modern and stylish look with a side-positioned charging port, offering a clutter-free and user-friendly experience.
- Luxurious and distinctive design with gradient lighting and an integrated backlight, creating a sophisticated yet unique aesthetic for a formal and high-end appeal.
