Concept & Product Testing

Objectives

Derive market and product fitment. Feedback from users to gauge issues earlier on in the product cycle. To assess viability and likeability of new concepts and products before full-scale development and launch.

Outcome

Mitigates the risk in launching of new products. Higher success rates. Guided decision-making regarding product launches or marketing strategies.

Industries Applied

Automotive

Consumer Goods

Media & Entertainment

Travel & Hospitality

Financial Services

Retail

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Methodologies

Brand Health Tracking

Evaluate Brand Awareness, Brand Loyalty, Brand Perception across different attributes

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Consulting & Creative Workshop

Ideation and conceptualization of new concepts, products, market strategies etc

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Consumer Journey Mapping

A powerful tool to unravel how a customer engages with the brand. Delights experienced

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Demand Estimation

To predict how consumers react to changes in the ecosystem, as changing prices, income

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Fragnance & Flavour Testing

To tailor products as per consumer preferences. To aid new product development. To evaluate

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New Product Development

Generate ideas and insights to Identify potential New Product as per the market needs and trends

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Pricing Research

Data-driven insights to maximize Revenue & Profitability, accurate Positioning basis the competitors pricing

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Product Design & Conjoint Testing

To gather diverse perspectives and insights on product concepts. Understand which product

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Segmentation & Profiling

The goal is to know the target audiences thouroughly . To understand their specific needs and

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Usage and Attitude

To garner deep insights into consumer behaviour, perceptions and attitudes. This helps to understand

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UX Research

Develop and improve the design and functionality of products and services. Identifying pain points

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