Welcome to the Q3 Edition of
Divergent Insights
Newsletter |
This quarter is a special one for
us, it marks Divergent Insights
completing eight years in the
business. Over the years, we’ve
grown from a promising start-up to
a trusted multi-country market
research and consulting partner,
thanks to the confidence and
collaboration of clients like you.
As we close third quarter, we’re
delighted to share our latest
updates, insights, and success
stories. This quarter was marked
by innovation, launching of our
new OSM_SaaS platform, further
strengthened partnerships, and an
unwavering focus on delivering
quality-driven market research
solutions across diverse
industries and geographies. |
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Divergent Insights celebrates 8th
Anniversary |
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Celebrating 8 incredible
years with our amazing
global team. A heartfelt
thank you to all our clients
and partners worldwide for
fostering such successful
collaborations. We’ve built
something extraordinary, and
looking forward to many more
years of shared success
ahead together! | |
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Introducting OSM-SaaS: A
New Era in Survey Project
Management | |
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OSM-SaaS (Online Survey
Management), our innovative,
all-in-one project
management platform
engineered to bring a new
level of efficiency to your
online survey operations.
A standout feature is
its state-of-the-art
capability that empowers
teams to streamline the
entire workflow, from
bid management to
consolidated
invoicing.
Our strategic goal is to
help you achieve more with
fewer resources.
Schedule your personalized
demo to see it in
action | |
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Building Connections on Global
Frontiers |
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ESOMAR Congress 2025,
Prague | |
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The ESOMAR Congress 2025 in
Prague brought together
industry leaders to explore
groundbreaking innovations,
highlight emerging trends,
and shape the future of
market research. Rajiv
Kokane, Group Managing
Director of Divergent
Insights, attended the event
and engaged with global
peers and thought leaders
during a series of
insightful sessions. The
congress served as a
valuable platform for
strategic dialogue,
fostering new partnerships
and inspiring the
development of future
business opportunities
across the international
landscape. | |
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Printemps des Études
2025, Paris | |
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Divergent Insights was
present at the Printemps des
Études 2025 in Paris, a
premier event focused on the
evolving dynamics of market
research and insights. The
event fostered meaningful
discussions on innovative
methodologies, strategies,
and the role of human
understanding in shaping
impactful research. It was a
valuable opportunity to
connect with global experts
and bring back actionable
learnings to enhance our
client solutions. | |
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MRSI 33rd Annual Market
Research Seminar | |
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Fresh ideas, inspiring
conversations, and a glimpse
into the future of
insights—this year’s 33rd
MRSI Annual Event delivered
it all. Our VP – Global
Research & Insights,
Swagata Moitra Ghosh,
represented Divergent
Insights, connecting with
industry leaders and
exploring trends reshaping
the research
landscape. | |
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Delivering Insights that Drive
Results |
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Automotive study on steering
wheel design in Indonesia |
Our latest auto research
uncovers the shifting
preferences of Indonesian
drivers, showing how
steering wheel design,
comfort, and functionality
are becoming critical
factors in purchase
decisions. Leveraging focus
group insights and
actionable recommendations,
we reveal how the ideal
blend of aesthetics and
usability can transform the
driving experience. | |
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Consumer Segmentation Study-
Mobile Phone Users |
Our recent market research
for a leading mobile handset
manufacturer provides an
in-depth look at consumer
segmentation, uncovering
actionable insights into the
key drivers behind
smartphone users’ choices.
The findings highlight how
tailored strategies can
influence product design,
sharpen market positioning,
and accelerate success. Gain
a clear perspective on what
it takes to win in today’s
highly competitive
smartphone market. | |
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Explore the evolving landscape of
Market Research |
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Unlocking MSME growth in
India & APAC
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MSMEs are the backbone of
innovation and growth, but
thriving in today’s dynamic
markets requires more than
intuition, it demands insight.
Discover how strategic market
research is empowering MSMEs
across India and APAC to navigate
challenges, seize opportunities,
and shape the future.
Read More... |
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Sustainable Tourism isn't
trend, it's the future
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Sustainable tourism isn’t just a
trend, it’s the future. This blog
shares a market research
perspective on why responsible
travel is reshaping the tourism
industry and how brands can lead
with authenticity, data, and
purpose.
Read More... |
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Vietnam Decoded: Business
Opportunities
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Vietnam's economy is booming,
with GDP growth projected at
5.5%-6.5% annually through 2026.
But success in this dynamic market
requires more than numbers, it
demands deep cultural insights and
a nuanced approach. This blog
helps brands decode Vietnam’s
contrasts, from urban-rural
divides to digital trends.
Read More... |
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Thank you for being part of the
Divergent Insights network. From
automotive and consumer research
to complex multi-country studies,
our insights empower brands to
unlock new opportunities and grow
strategically. Together, let’s
transform data into business
impact.
Until next time, stay curious,
stay informed, stay
with us because the future of research
is now!
Warm regards,
Divergent Insights Team |
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