Qualitative research focuses on understanding deeper insights into people’s behaviours, motivations, and attitudes through methods like interviews or focus groups.
Quantitative research involves gathering numerical data through surveys or experiments to identify patterns, measure variables, and draw statistical conclusions.
Full Service research includes handling all the aspects of research activity including design, data collection, analysis, and reporting, ensuring comprehensive and integrated insights from both qualitative and quantitative perspectives.
As a full-service MR group, Divergent Insights provides a complete, integrated solution that manages all aspects of the research process, ensuring consistency and reliability. By combining qualitative and quantitative methods, we deliver comprehensive insights efficiently, streamlining communication and enhancing overall research effectiveness for our clients
Methods We Adopt
Focus Group | Vehicle Benchmarking | Test Drives | User-Experience Tests | Market Analysis | Trends Forecasting
FAQs on Full Service Research
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