Segmentation & Profiling

Objectives

The goal is to know the target audience thoroughly.
To understand the distinct profile, their specific needs and therefore design strategies to target them better.

Outcome

Enable efficient resource allocation, better product development which caters to the needs identified. It helps to gain competitive edge over other brands, by providing differentiated solutions.

Industries Applied

Automotive

Consumer Goods

Media & Entertainment

Travel & Hospitality

Financial Services

Retail

View our

Methodologies

Brand Health Tracking

Evaluate Brand Awareness, Brand Loyalty, Brand Perception across different attributes

View Now

Concept & Product Testing

Derive market and product fitment. Feedback from users to gauge issues earlier on in the product cycle

View Now

Consulting & Creative Workshop

Ideation and conceptualization of new concepts, products, market strategies etc

View Now

Consumer Journey Mapping

A powerful tool to unravel how a customer engages with the brand. Delights experienced

View Now

Demand Estimation

To predict how consumers react to changes in the ecosystem, as changing prices, income

View Now

Fragnance & Flavour Testing

To tailor products as per consumer preferences. To aid new product development. To evaluate

View Now

New Product Development

Generate ideas and insights to Identify potential New Product as per the market needs and trends

View Now

Pricing Research

Data-driven insights to maximize Revenue & Profitability, accurate Positioning basis the competitors pricing

View Now

Product Design & Conjoint Testing

To gather diverse perspectives and insights on product concepts. Understand which product

View Now

Usage and Attitude

To garner deep insights into consumer behaviour, perceptions and attitudes. This helps to understand

View Now

UX Research

Develop and improve the design and functionality of products and services. Identifying pain points

View Now

This website stores cookies on your computer. Cookie Policy