Survey scripting involves designing and coding the structure of questions and response flow for the survey. This process is carried scientifically to ensure the questionnaire designed for the survey captures the respondent data effectively and accurately.
This includes creating questions, defining response options, setting up skip logic, and programming automated responses and data validation rules.
Methods We Adopt
Manual Scripting (Custom Coding) I Survey Software with Built-in Scripting I Randomization and Rotation I Quotas and Validation Rules
FAQs on Survey Scripting
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